We believes it is the job of the product organization to ensure a consistent stream of innovative products and services that customer’s love, and that work for the business.
Further, we believe that most companies have very outdated notions of how they create product, and indeed relatively few companies in the technology industry have demonstrated the ability to do little more than simply continue to carry forward existing products and services making very minor improvements over time.
Moreover, we believe that technology-powered products are dramatically different than other types of products and services, and that the old techniques for “product management” derived from consumer packaged good companies, and that is taught in typical MBA programs, are inadequate for today’s technology-based companies.
This workshop shares the latest techniques and best practices from Agile, Lean Startups, Customer Discovery, Product Discovery, Lean Analytics, User Experience Design, Lean UX, and Design Thinking.

How to Create Products Customers Love Global Sites



San Francisco


New York



Communitcate with Marty Cagan deeply

Analysis and recommendations for Products

Improve the team development and management

Design more Innovational Products


Marty Cagan

President at Silicon Valley Product Group

Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site. Marty is the author of best-selling book “Inspired: How to Create Products Customers Love.”
Before eBay, Marty worked for Netscape Communications Corporation as vice-president, where he had the opportunity to participate in the birth of the Internet industry.
Martin worked directly with co-founder Marc Andreessen. Marty began his career at Hewlett-Packard Laboratories conducting research on software technology, and building several software products for other software developers.
During the course of the past 30 years, Marty has personally performed and managed most of the roles of a modern software product organization, including product management, software development, product marketing, interaction design, usability engineering, technical writing, software testing, engineering management, and general management.



Senior Product Manager

Product Executive Officer

Chief Product Manager

VP of Product

Product Marketing Manager

Project Manager


Dec. 5th-6th, 2017, Shanghai

•  Product organization overview: roles and responsibilities

Everything starts with the people on the team, and the roles and responsibilities. We clearly define the key roles and discuss who is responsible for what. We discuss all of the key roles of a modern technology product team. We also discuss the characteristics of a strong, dedicated product team.

•  Product vision: strategy and objectives

One of the key responsibilities of the product organization is deciding which of the many possible opportunities to pursue. This includes tools and techniques for evaluating opportunities, product planning and helping each product team understand how it contributes to the overall success of the company.

•  Product analytics: the power of data

Today’s teams use data to inspire product work, understand customer behavior, measure progress, prove whether ideas work, and inform decisions. This section discusses the critical concepts and techniques, including the use of product scorecards.

•  Product discovery: discovering successful products

The heart of the product team’s job is to discover products that are valuable, usable, feasible, and viable, and most importantly, have real evidence from the target customers that the product you are proposing will succeed in the market. We discuss the major ideation and testing techniques including the use of MVP Tests to converge on Product Market Fit. These include many forms of prototyping, user testing and A/B testing.

•  Product delivery: working with product development

Once the product team has defined the product, the product development organization works to build and deliver the product. In this section we describe how modern product organizations apply Agile methods to rapidly deliver scalable, quality software.

•  Product optimization: refining existing products

Once a product has launched, the product team enters a mode of rapid test and learn, making a series of incremental improvements, measuring the results and adjusting. We will talk about the major tools for product optimization including the use of analytics and multivariate testing.

•  Product culture: building a strong product organization

We conclude with a discussion of the importance of and characteristics of a strong product culture, followed by a discussion on how to go about implementing change in the organization.


We prepare a wonderful party for every audiences and Marty Cagan, you could:

  • communicate with other audiences in advance
  • brainstorm with Marty Cagan
  • enjoy the rich dinner we prepared


JW Marriott Hotel Shanghai Changfeng Park

Address: 158 Da Du He Road, Putuo District Shanghai (Map)


Invite Marty Cagan to your company and having a face-to-face teaching! Welcome to order our enterprise internal training. According to your enterprise demand, we will provide a customized training course and on-site teaching.
Scanning the QR code, get more information




Group Rate













1.Including: 2-Day Excellent training / Business Buffet and Coffee Break / Special Party

2.Registration fees for workshop are non-refundabl, but you could transfer to the others.

3. Any changes please let us know. You could contact with consultant ( Wechat: Boolan_boo) or call : +86-21-64389621.