Shiquan Sun
Creative Platform Team Leader, Alipay Experience Technology
Currently, he is the team leader of Alipay AI creative platform. He specializes in design tools, and is deeply engaged in the field of creative production. The AI Creative Platform, led by Alipay, realizes enterprise-level “zero-threshold creation” tools through the deep integration of generative technology and engineering capabilities, which greatly improves the efficiency of creative content production. With the perspective of “New Paradigm of Creative Production in the AI Era”, he will share the practical experience of technology-driven design tool iteration and the scale application of generative technology in creative scenarios, and provide the industry with innovative ideas that can be put into practice.
Topic
A New Paradigm of Creative Production in the AI Era: From Individual Creation to Intelligent Co-Creation
The rapid advancement of AI technology is profoundly transforming the landscape of creative production—shifting from traditional, handcrafted processes to intelligent, collaborative co-creation. This talk will explore how AIGC (AI-Generated Content) is reshaping the design toolchain and, drawing on large-scale implementation experience, will uncover key strategies for improving creative efficiency and lowering the barriers to entry for content creation. We will highlight how the deep integration of AIGC with engineering capabilities can build a complete end-to-end loop—from creative analysis to design production—enabling the transition of AIGC from mere proof-of-concept to enterprise-grade tools. In this new paradigm, AIGC is no longer just an assistive tool but a true thinking partner for creators. Empowered by engineering scalability, creative production is moving toward a future of greater efficiency and industrial-scale impact—collectively shaping the innovation ecosystem of the AI era.
