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Qing Gu

Founder of DTALK.org, expert in data-driven decision making

He was the global business growth and data decision leader of TRIP.com of Ctrip Group. With more than 17 years of experience in data-driven decision making and product growth, he has guided hundreds of domestic and international digital teams of traditional enterprises and Internet companies in user strategy, data-driven decision making, product innovation and large-scale trial evaluation challenges.

Topic

Data-based decision science in product and innovation

Data-driven decision science is a management approach throughout the product lifecycle and an important tool for moving into the growth phase after early PMF validation of a product. The level of focus on data leadership by startup hands will largely support the organic combination of rapid innovation and insight discovery. Through this sharing, the audience can understand how an organization can scale occasional successes in product strategy into sustained, organization-wide innovation discovery at scale and avoid cognitive pitfalls and path dependencies.

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