Zhen Tan

Senior Innovation Consultant and Innovation Coach, ThoughtWorks

Senior Innovation Consultant and Innovation Coach at ThoughtWorks. Graduated from Brunel University, UK, majoring in design and brand strategy. Focus on brand strategy, lean innovation, design thinking, service design, user experience design. Help many traditional enterprises to carry out digital transformation and large-scale innovation. The main customers she has served are Merchants Bank, Central Plains Bank, Construction Bank, Contractor Bank, Huawei, Ford, Daimler, Bosch, Starbucks and Liancarver. She is also a practitioner of social innovation and organizes and guides many social projects.


Guidelines for Innovation Evolution of Traditional Enterprises