Bingqin Qian
BeeArt Product Owner, Director-level Product Consultant, Thoughtworks
He is the initiator and leader of Global Service Jam in China, and the translator of "3D User Interface Design and Evaluation" and "EDGE: Value Driven Digital Transformation". He provides industry solutions for large domestic and international clients, and specializes in lean innovation, market research, industry analysis, user insights, product planning and data analysis. Empowering companies through systematic thinking and tools such as lean innovation, design thinking, and demand management.
Topic
Possibilities of AI use in demand management
At a time when AI is the norm, all industries and processes are trying to find ways to correlate with AI in order to improve productivity. As a product person, apart from the product itself, we also need to think more deeply about the possibility of using AI in the process of product development and demand management. In this presentation, we will share some of our thoughts on the use of AI in BeeArt team: 1. When defining the product, can AI help the product abstract user characteristics and goals to form a "virtual persona"? 2. Can AI help products clarify business rules and become "virtual product managers" during requirement analysis? 3. In the product PDCA validation, which part can AI play the most effective role through different cognitive and spell? Now AI is still only a technical innovation, the form and scope of application is still worthy of our continuous exploration, your imagination needs to be activated
