Shengping Gai
Director of Experience Design at JD.com
Head of Experience Design for the JD Finance App, with over 10 years of experience in product design and team management. She built the JD Finance experience design system from the ground up and specializes in creating user experience enhancements that drive business value. With a strong track record in consumer-facing product design and business growth enablement, she has developed a wealth of practical cases and methodologies. She has been honored with JD Group's highest experience design award—the **Technology Gold Award**—as well as the **Annual CEO Special Award**, among others.
Topic
Business Strategy in Product Design
This talk focuses on the deep integration of business goals and product design, exploring how to embed business strategy into product design through key dimensions such as market positioning, corporate strategy, user insights, user and business value, and differentiated industry competition strategies. By analyzing real-world cases, it will offer clear insights into: * How to craft product experiences that meet user needs through precise user insights * How to maximize the value of existing traffic to reduce costs and increase efficiency * How to build emotional connections with users, boosting product affinity and loyalty * How to apply differentiation strategies to make products stand out in competitive markets * How to balance user experience with business growth objectives The session aims to provide practical methods and strategic thinking to bridge the gap between design and business impact.
