Lu Liu
Head of AIGC Product Business, Kuaishou Magnetic Engine
Mr. Liu Lu is currently the Head of AIGC Product Business at Kuaishou Technology’s Magnetic Engine, focusing on the commercialization of AIGC products. He is primarily responsible for driving the development and implementation of products such as Magnetic Creative, Nuwa Digital Human, and Pi Digital Employee. Leading the AIGC team, he leverages the capabilities of Keling AI and the Kuaiyi large model to achieve cost-efficient production with conversion rates on par with industry averages in the short video sector. In the live streaming domain, his team has enabled 24/7 broadcasts without the need for hosts or physical studios. In conversational scenarios, the team has significantly improved business conversion rates in private messages and comments by delivering faster, more useful, and more human-like interactions. From product planning to execution, Mr. Liu is committed to driving business innovation and growth, continuously exploring new possibilities in the commercialization of AI.
Topic
Good AI: Reshaping Marketing Productivity in the Era of Intelligence
As enterprises experience an explosive surge in demand for digital marketing, traditional content production is increasingly constrained by low efficiency, high labor costs, and fragmented conversion pathways. To break through these productivity bottlenecks, Tencent has developed a triad of AI-driven products—**Magnetic Creation**, **Nüwa Digital Humans**, and **π Digital Employees**—redefining the full-chain marketing paradigm through technological reinvention. This architecture-level solution includes: 1. Industrialized Short Video Production Centered on *Magnetic Creation* as the core engine, the system deeply integrates *Keling AI* for intelligent editing and the *Kuaiyi Large Model* for creative content generation. 2. Reimagined Livestream Ecosystem Nüwa Digital Humans power 24/7 unattended livestream studios, supporting real-time switching across an extensive library of industry personas. 3. Intelligent Conversion Hub π Digital Employees*enable a dialogue-based growth engine, capable of responding to 90% of high-frequency customer inquiries within seconds. This boosts conversion rates in comment and direct message scenarios, while allowing enterprises to custom-train industry-specific digital employees. Audience Takeaways: 1. A complete, practical journey from technical prototype to large-scale product deployment. 2. Deep insights into AI-driven product design and innovative solutions to complex business challenges. Key Challenges Addressed: 1. Agent Evolution Bottleneck How can we move from basic agent capabilities to agenticness—AI agents with autonomy, goal-directed behavior, and adaptability to complex business needs? 2. Difficulty in Real-World Deployment How can we go beyond proof-of-concept to achieve deep, sustainable integration of AI into core business scenarios and unlock real value creation?
