Yu Shi
Director of AIGC Products, JD Retail
Mr. Yu Shi is currently the Director of AIGC Product at JD Retail and the Head of JD’s AIGC Content Generation Platform – JD DianDian. With over a decade of experience in the AI field, he has led the development of JD’s AIGC content generation platform, driving the deep integration of AI technologies across multiple e-commerce scenarios. His work has enabled intelligent upgrades in areas such as product launches, operations, marketing, and customer service, significantly improving operational efficiency and enhancing the customer shopping experience. Under his leadership, JD Retail continues to lead the wave of intelligent transformation in the e-commerce industry.
Topic
Retail Growth Breakthrough: Practical Pathways for AIGC Product Design
Starting from an analysis of the underlying logic behind the transformation of the retail industry, this talk explores why JD.com is entering the food delivery market and the reasons behind the legendary success of Pang Dong Lai. It further examines why AIGC (AI-Generated Content) technology represents a crucial breakthrough opportunity for innovation and growth in the retail sector. The content will then shift to the practical application of AIGC in business, with a focus on real-world use cases in retail. From demand discovery and product design to execution, it will dissect how JD.com integrates AIGC technology with its retail operations. By unpacking JD’s real cases, the session will share a replicable methodology for AIGC product implementation—empowering businesses to bridge the gap between cutting-edge technology and tangible business growth.
