Baijun Shen
Director of Big Data, Ping An Bank
He is the core driver of Ping An Bank's intelligent and digital innovation transformation. He leads the big data and artificial intelligence team of Ping An Bank, and has successfully built Ping An Bank into an "intelligent retail bank" through eight intelligent service lines, including "AI+risk control", "AI+customer service", "AI+investment", "AI+marketing" and "AI+analysis", Through eight intelligent service product lines, including "AI+ Risk Control", "AI+ Customer Service", "AI+ Investment Advisory", "AI+ Marketing" and "AI+ Analytics", Ping An Bank has fully empowered its financial business. Before that, he also led the team to complete the agile transformation of Ping An Bank's technology and financial business integration, laying a solid foundation for a fully digital bank.
Topic
Next Generation Financial Digital Creativity
Content Description: In the banking digitalization methodology, we have been pursuing a progressive, self-driven and regulated approach to customer operation development. With the further advancement of digitalization in the banking industry, data-driven will be a new target blue ocean, from industry research and development to intelligent AI collaboration. This sharing introduces Ping An Bank's "big model" thinking and practice in the field of retail customer management, and hopes to share with you the exploration of model design, indicator design, content governance, algorithm recommendation and other aspects. Audience benefits: 1: 1、Understand the underlying logic and important practices of the digitalization of customer operation of banks 2、Together we will discuss the key points to focus on in the construction and operation of customer operation model
