Yongpeng Huang
Senior brand marketing expert
Former Brand Marketing Director of Alibaba; former CMO of Orient Selection; author of "User Growth Methodology"; He has built the marketing and growth strategies of several industry leading brands, and has been responsible for the brand, marketing and operation growth of 5 products with over 100 million users. Over 15 years of experience in brand strategy, marketing management and operational growth; winner of ONE SHOW, Dragon Seal, Golden Investment Award, 4A Golden Seal, Tiger Tsunami Award, Golden Lion Award, IAI Advertising Award, etc.
Topic
New Business, New Products, New Marketing - How to build a product marketing system in the new business era
Jitterbug,Red Book, meta-universe, chatgpt all kinds of new species, new platforms, new technologies, new means are emerging. Russia-Ukraine conflict, Sino-US competition, 100 years of big changes, in the face of this complex, uncertain and changeable business era, how to do branding and marketing of products? How to build a product marketing system? This sharing will start from the essence and underlying logic of marketing, insight into the changes and changes in product marketing in the new business era, to how to systematically build a product marketing value system through users, scenarios, channels, media, communication and other value elements.
