Author of "Middle Platform Product Manager Collection", The director of B-end product line at Dingdong Maicai
He is the author of the best-selling books "The Middle Platform Product Manager's Dictionary" and "The Essential Course for High-Level Product Managers". He has worked for Wanda and Dingdong, and has been responsible for the overall product planning of several group-level middle office and e-commerce platforms. He is also an investment research consultant/MBA lecturer in TMT field, and has rich experience in business model disassembly and group-level product system construction.
Data-driven digital cluster factory planning middle office in action
This case is the first public complete supply system based on a domestic top e-commerce complex platform, based on plan-driven build plan in the middle, facing the existence of more than 10 own factories within the enterprise, more than 50 oem factory background, the daily single product sku production up to more than 40,000 pieces. With the rapid development of the enterprise, the inaccurate demand for the front desk leads to longer production lead time of own factories, as well as can not respond quickly to the shortage of goods problem is becoming more and more prominent, resulting in the front desk e-commerce platform sales constraints, for this enterprise through the integration of financial, procurement and sales chain, the use of S&OP plan for global production plan management, for the factory division to build the plan of the middle desk, and ultimately achieve from the production of materials / process The final result is a region-wide factory collaboration system that realizes manufacturing information flow orientation, product material flow, and finished product data flow from the production material/process base model. Speech outline. (1) The introduction of factory digitalization strategy based on the concept of middle table (2) Blueprinting based on enterprise data-driven 4F model (3) The design path of the planning center based on S&OP plan and supply chain SCOP