Yang Yixi
BAT Growth Consultant, Former Product Director at Racer
Over 10 years of experience in product operations and growth, including 9 years in management, with extensive hands-on expertise and unique insights across various industries. Led end-to-end product design and growth operations for multiple consumer (ToC) and business (ToB) products with over 100 million daily active users, scaling them from 0 to 1, from 1 to 100, and from 100 to 1000. As Head of Growth at Kuaishou, led a DAU increase of 117 percentage points. Former Senior Product Manager at Meituan, responsible for the growth of Meituan's B-side Merchant Wallet, growing wallet activations from 0 to 5 million within six months. Contributed to the Tiangong-1, Tiangong-2, and the unmanned space station Project 3.
Topic
B-side digital indicator system construction
Understand the four stages and methods of metrics system building and understand the four application scenarios with cases such as Meituan takeaway and car companies, which are metrics development and quantification, diagnosis of business status, prediction of business future, and establishment of systematic metrics language
