Wei Yang
Senior Growth Specialist, Tongcheng Travel
He is in charge of the C-side and business dual growth engine construction and operation of Yilong Travel and Tongcheng Travel APP platform. From 0 to 1, he has built a unique air ticket product growth chain with his team, and is the operation PM of the phenomenal product "Air Ticket Blind Box".
Topic
From 1 to 0 to N: A new way to play "old products
Yilong Travel, a classic OTA application, has been surviving in this industry for 20 years. During this period, it has experienced glory and peak, and also experienced calmness and composure after the capital faded. Today, when the brand needs to play the stock card well, how to make a disruptive transformation from positioning to product has become the biggest challenge for the app department in recent years: what is more difficult than going from 0 to 1 is going from "1 to 0 to N". Because it involves a lot of subtractive design and content value assessment, in addition to the need to consider the retention of high-value users and so on. This case study will take you from market positioning to product framework to operation method, and tell you the journey of the classic application's revamp.
