Chief Architect, Capgemini Digital Training Institute
With more than 14 years of experience in technology and digitalization, he is one of the first groups in China to contact and practice digital transformation and agile development, and also one of the participants in the development of the Ministry of Industry and Information Technology standards. He has experience in digital transformation planning, architecture, design, implementation and technical management of several industry head brands. He has a complete theoretical system and comprehensive practice on enterprise architecture design, digital marketing, marketing automation, data intelligence, omnichannel strategy, middle platform strategy, artificial intelligence, etc. He helps traditional enterprises to gain consensus and synergy on transformation in business, product and technology, form a self-driven and sustainable transformation system, and accelerate the integration and innovation of traditional business and digital capability.
The way to excellence in omnichannel digital production and research
With traditional enterprises' enthusiastic practice of digital transformation in these years, digital production and research teams have gradually become the standard for enterprises, and at the same time, omnichannel has become the core concept and target consensus of digital experience. However, due to the different realities and differences in cognition and capabilities of enterprises, the value and effect of industrial research can be very different. This sharing will make a deep analysis of the various relationships between the industry research and omnichannel, and hope to discuss with you how to achieve excellence in omnichannel industry research, so that you can be comfortable in your daily work and get twice the result with half the effort. Audience Benefits: Understand the relationship between digital transformation, omnichannel and industry research Gain insights into the challenges and the ultimate value to be achieved in the industry research Discuss the capabilities needed and the future of omnichannel R&D