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Xinlei Wang

Co-founder and CEO of ARK Innovation Consulting

He has nearly 20 years of experience in advertising, interaction, visual and digital product innovation. In 2012, he co-founded ARK Innovation Consulting and helped brands such as KFC, Get App, Maverick Electric and OPPO to complete smart business innovation, creating benchmark products in the industries of food and beverage retail, knowledge services and smart travel. We have created business innovation benchmark products in the industries of food and beverage retail, knowledge services, and smart travel. With years of experience in business innovation and influence in the design industry, he is still the royal design consultant for many famous enterprises in China. He has been awarded the 70th anniversary of the founding of New China and the 70 people of Chinese user experience design.

Topic

Define the new standard of "good products" with value-aware design

With the development of technology and the maturity of digital infrastructure, intelligence and data make productivity grow geometrically, every industry is facing the situation of "no change is a retreat", and new capabilities inevitably bring new methods and standards. Tradition and innovation are bound to collide. We like to look for repeatable and fixed success models, but things are curved and the future is always changing. When new products and services proliferate, new passing lines are established at the same time, which means that right or wrong needs time to be verified, and there is no absolute criterion for judging good or bad. Only by constantly exploring the evolution of design can the standard of "good" be constantly updated. This sharing hopes to discuss how to continuously adopt the experience of past design ideas in the process of innovation to avoid repetitive design due to inertia of thinking; it also includes how to gain new perspectives, combine with the understanding of the essence of demand, convert existing products into services that meet the demand and bring new breakthroughs for business.

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