Chuangqi Li

Head of Innovation Products, Wearable Devices Department, Xiaomi Group

Chuangqi Li was born in February 1978. He earned his Bachelor's degree in Industrial Design from Northwest Light Industry Institute (now Shaanxi University of Science and Technology) in 2002, and later received a Master's degree in Psychology from Arizona State University in 2024. Li currently serves as the Head of Innovation Products for the Wearable Department at Xiaomi Group, where he is responsible for exploring cutting-edge technologies in wearable health devices and identifying new business opportunities. Li joined Xiaomi Group in January 2011 as the Product Director for Xiaomi TV, where he played a key role in defining and designing the smart TV operating system and hardware products. Under his leadership, Xiaomi pioneered the launch of OTT TV boxes in China, which went on to dominate domestic sales rankings for several consecutive years. Since 2015, Li has been deeply involved in the development and management of Xiaomi’s ecosystem businesses. He has held several leadership roles, including Head of Audio-Visual Entertainment, General Manager of the Smart Office Division, and General Manager of the Digital Consumer Division. He led the diversification of Xiaomi's ecosystem products while maintaining strong market competitiveness. During this period, his team launched several industry-defining best-sellers such as the Xiaomi Smart Projector, WalkingPad treadmill, Xiaomi headphone series, MiTu children's smartwatches, Xiaomi Bluetooth speakers, and the Xiaomi GigaWrite gel pen. From 2019 to 2023, while continuously launching pioneering products, Li led the Smart Office and Digital Consumer businesses to achieve double-digit annual growth for several consecutive years, demonstrating exceptional leadership and product management capabilities. Li’s achievements have earned him broad recognition both within the industry and at Xiaomi. He is known for his strong sense of innovation and acute market awareness, with the ability to swiftly identify trends and execute effectively. He is considered one of the key figures behind the success of Xiaomi’s ecosystem. Li was selected as one of the “70 User Experience Design Leaders in 70 Years of New China” by the Experience Design Professional Committee of the Guangdong Industrial Design Association, under the guidance of the Guanghua Design Foundation. He was also chosen for the second round of the “Xiaomi Next Decade Entrepreneur Program.” Additionally, he has been appointed as an off-campus advisor for professional degree graduate students by Shaanxi University of Science and Technology, and as an industry mentor by the School of Design at Beijing Institute of Technology.