Kun Yang
Author of "Winning the B-Side" and B-Side product expert
He is a senior consultant, training instructor, MBA special mentor of the University of Chinese Academy of Sciences, and has set up product manager courses. Served as digital transformation consultant and product consultant for many listed companies and SaaS unicorns, and served clients including Huawei, Jingdong, P&G, etc. Columnist of "36kr", producer of InfoQ-PCon, China Product Manager Conference, Global Product Manager Conference, HiPM Product Innovation Summit, He is a guest speaker at China Software Technology Conference. He used to work in Baidu, VIPKID and other Internet technology companies, and has rich experience in enterprise digital transformation, application architecture design, business centre construction, CRM construction, data warehouse and BI construction.
Topic
Five Steps to Building a Digital Product Scene Map
User-centricity, finding the opportunity points for business optimisation as well as user pain points by combing through the scenarios, is the latest practice of modern software product design. In enterprise software development, we are good at sorting out business through processes, but there is a lack of relevant methodology guidance on how to gain insight into business scenarios and restore them. This topic will introduce a set of landable user scene map combing methodology to help software designers build a comprehensive scene analysis, excavate pain points and identify business opportunities.
