Mu Zhang
Author of “Operational Thinking”, former Tencent senior operation
Author of “Operational Thinking”, Master of Chinese Academy of Sciences, product operation expert. 8 years of experience in business line product operation work, long-term focus on the B-side enterprise, SaaS, enterprise services and other industries in the marketing service integration model, user operation, data and other areas, in the business growth and product operation solutions (lead acquisition + customer conversion + customer service + customer maintenance + business growth) needed by the enterprise, Rich experience in business innovation, customer service, internal writing, etc. Experience in business growth and product operations for B-side enterprises, SaaS companies and service companies. Worked and served in: Fourth Paradigm Product Operation Specialist, Operations Director of CC Division of Ronglian Cloud Communication, Tencent Senior Operations. Served in: Tencent, Ping*Bank, China Mobile, *Do, Word*, Health Community, National Information*Center, *Island, *Sai, Silicon Bionic, Yunqi Capital, Xiaofu Technology, Joly Integrity, and many other companies for business consulting, lectures and project operations.
Topic
Growing Against the Odds: How ToB Companies Are Breaking Through to Achieve Positive Business Growth
Introduction：In this sharing, we talk about analyzing the current situation of B-side business and the cases of positive growth enterprises, discussing how to promote positive business growth through the means of operation through the dismantling of operational strategies, so as to transition to the management of B-side enterprises. Through the combination of the author's hands-on cases and grounded methodology, we introduce B-side enterprises to correctly do the business growth strategy of the big operation, and optimize the path of the enterprise through data analysis, so as to achieve the counter-trend growth of the enterprise. Outline: Analysis of the current situation of B-side business Hands-on growth case study Operation strategies and methods in the current environment Understanding business strategy from a big operation perspective
