Li Weixin
Former Head of International Eco-Growth at Xiaomi
Author of the best-selling book ‘Winning Refined Operations’, independent consultant, former head of growth at Xiaomi, Homework Help, Ali, Sina Weibo, etc. wrote a book: author of the best-selling book ‘Winning Fine Operation’, the first book about fine operation in China: has joined several companies: successively in Sina Weibo, Alibaba, Baidu homework help, millet international and other Internet companies as the head of growth operations has taught some courses: author of ‘Content Operation’, ‘User Growth’, ‘Marketing Growth’, ‘New Media and Private Domain Operation’, ‘Cross-border E-commerce’, ‘Overseas Growth’, ‘Outstanding Copywriting’, ‘Data Indicator System’, and many other courses. has helped several companies: has developed growth solutions and internal training programmes for many companies in the Internet, finance, education, cross-border e-commerce and other industries.
Topic
Insight into the user's mind to lead business growth
Introduction: millet car to the car circle on a vivid marketing course, so that all car enterprises scramble to imitate. This sharing is based on the main line of millet car marketing, talk about how the automotive industry through the user demand to insight into the user, and then bring about rapid growth of the business Outline: 1, the methodology of user insight 1.1 The method and purpose of user insights 1.2 The magic car door handle 1.3 Grasp the main contradiction of stage 1.4 Refine the requirements in specific scenarios 1.5 Methodology of User Insight 1.6 Layering of User Insight 2、Insight into user needs from the user's point of view 2.1 User needs from the perspective of use 2.2 Direction and Methods of User Insight 2.3 Research user value needs around the product itself 2.4 Research user value demand around the service 2.5 Research user value demand around brand 2.6 Research user value demand around emotion 2.7 Research user value demand around price 2.8 Research user value demand around time 2.9 Researching User Value Needs around Spirituality 2.10 Researching user value requirements around physical strength
